Traffic
GENERATION
DPG provides pay-per-click (PPC) marketing services. We direct a guaranteed number of highly qualified clicks to your web site by identifying keywords for your business and placing ads on Web sites. DPG can generate leads for your business on the fly and add hundreds of consumers to your list of happy customers.
We also send you monthly reports by email, giving you details about the month’s activity. We supply the expertise of trained and certified Internet marketing specialists in an affordable package for small and medium businesses.
Web
DESIGN
DPG plans, creates and updates your websites. Our designs also involve information architecture, website structure, user interface, navigation ergonomics, website layout, colors, contrasts, fonts and imagery (photography) as well as icons design.
In classical terms, we design and describe the visual appearance of your website. Our traditional approach involves contrast, coloring, balance, emphasis, rhythm, style of graphical elements (lines, shapes, texture, color, and direction), use of icons, background textures and general atmosphere of overall designs. We create long lasting impressions that value and creativity. DPG offers unique designs that will motivate you to love and embrace what you do.
Logo
CREATION
Coca-Cola, Nike, and Apple’s bitten fruit all have one thing in common, the overarching success their logos have had on the world. People no longer need to be told what their logos represent. When their logos are stamped on something they have certain consumer expectations attached to it. Their logos became their own company’s spokespeople, while their products continue to prove their worth.
If you are looking to have a successful business, it is imperative you take the necessary steps to make your logo unique and out of the box. DPG can help you win the hearts and minds of consumers with a memorable logo, this can be the difference between the success or failure of your business.
Online
STORE BUILDING
Running a profitable online store isn’t just about having the perfect product or the savviest marketing. In order to be truly successful, you need a strong infrastructure to support day-to-day operations. DPG can help you build a solid foundation for an online business, including operational musts and recommended marketing strategies and services offering you a fully integrated-commerce solution.
Your speed to market and market relevance are supported first by appropriate infrastructure. DPG gives you tools that are essential for your business in order to deliver a seamless, positive customer experience and function in accordance with government tax laws and consumer regulations
Digital
ADVERTISING
Online advertising or Internet advertising is essentially using the online opportunity to communicate marketing messages to consumers or visitors. DPG implements emerging formats including e-mail marketing, search engine marketing, social media marketing, display advertising, and mobile advertising.
DPG provides three main types of digital advertising: paid for advertising such as Google AdWords, acquired advertising such as communications generated through public relations online, and finally, we generate advertising with blogs, apps and other communication platforms that we keep secret to protect our digital assets and recipes. This includes partnerships with leading publishers and platforms online. Display advertising is by far the most popular at this point in time, although the future isn’t written yet, we guarantee our process will target your exact audience with custom demographics tailored to your exact solution requirements.
Digital
MARKETING
DPG targets specific segments of the customer base and is extremely interactive. DPG's marketing tactics are on the rise and include search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet (a.k.a. online) marketing differs from digital marketing. Internet marketing is advertising that is solely on the Internet, whereas digital marketing can take place over the telephone, on a subway platform, in a video game or via a smartphone app.
In the parlance of digital marketing, advertisers are commonly referred to as sources, while members of the targeted ads are commonly called receivers. Sources frequently target highly specific, well-defined receivers. For example, after extending the late-night hours of many of its locations, McDonald's needed to get the word out. It targeted shift workers and travelers with digital ads because the company knew that these people made up a large segment of its late-night business. McDonald's encouraged them to download a new Restaurant Finder app, targeting them with ads placed at ATMs and gas stations, as well as on websites that it new its customers frequented at night. We will do the same for you but in our own way and based on your particular and specific needs. You can count on our expertise because they reach far beyond traditional strategies.
SEO
In the battle to attract customers across the Internet, search engines often represent the first touch-point between businesses and their potential customers. Search engines index every page of the Internet in order to provide the best content for a respective search for a user. It is in the interest of businesses to show up in searches that their customers may search for because organic search yields so many good leads and DPG can leverage
The practice of search engine optimization, or SEO, is to organize a website’s content, and its content across the Internet, in such a way that will yield a high position for a related search query. There are a number of ways in which webpages can be optimized to rank highly in search results. Google has a set of parameters that it deems “white hat,” which is considered good SEO. There are other practices, called “black hat,” that game the system, causing search engines to enforce penalties on that particular site.
Product
POSITIONING
Whether it's leveraging key points of difference, connecting your language with compelling consumer insight, or finding that one message that fits like a glove, we will help you establish a unique and relevant positioning strategy.
DPG's Product positioning involves physical advertising such as displays, packaging and media coverage with DPG partners. However, our efforts include positioning your product in the minds of target consumers, who can be hard to reach given the amount of information people consume on a daily basis. We craft audio, visual or textual message for target customers to readily absorb and remember. These messages will convince consumers why your product should be considered above competitors.
Social Media
BUILDING
We all know how Coca Cola, Pepsi, and Oreo have built enormous social media followings, but what if you’re not a huge brand? How about if you’ve just set up a blog and had no real online presence beforehand?
The reality is that most social media campaigns won’t really deliver any real results until you’ve got a fair few months into them. Even then, depending on what niche you’re in, it can take much longer. DPG will save you time and money. We will build unique Social Media platforms, adding thousands of followers interested in your offerings and matching them with your products, services or solutions. Helping you attain results and promoting your business like a boss. Once we help you achieve these results, you will be able to collect revenue from other businesses interested in running ads on your Instagram, Facebook and YouTube feeds.
Contract
NEGOTIATION
One of the most basic mistakes you can make when negotiating is to come to the negotiations without adequate preparations. It is important to understand that the process of negotiating does not begin at the moment your team first meets the vendor team across the negotiation table, but many months before. In most cases, you will find that the efforts you make prior to beginning the negotiation process are just as important and play as significant a role in achieving a successful outcome as the actual time you are meeting and discussing terms with the vendor’s agents.
Organizations (actually individuals, because every negotiation is conducted by people) do not spend enough time on these important pre-negotiation steps. DPG will negotiate on your behalf and represent you at the table. Our negotiating initiatives will separate you from your competitors by establishing confidence and a strong professional character. If we don't win the account we don't get paid, it's that simple.
Sales Training Coaching
& CONSULTING
Did you know that 51% of the companies whose sales forces we have evaluated were lacking a formal, structured sales process? For over 4 years, DPG has helped companies optimize their sales process by collecting all of a company’s steps, tasks, goals, milestones, and to do’s, and mapping them onto the Baseline Selling Sales Process, assuring that steps happen at the right time, in the right sequence, and for the right reasons. When the entire sales team follows an effective, repeatable process, fewer shortcuts, mistakes, and missteps lead to increased sales. Our sales leaders have over 20 years of tracking records for successfully working with companies to help them accomplish their sales goals, we have the historical data, the wisdom and expertise to help you accomplish an effective sales process.
Sales professionals that invest in sales coaching develop the skills to confidently reach sales quotas, communicate value, and negotiate with customers in a highly professional manner. Our professional Florida sales coaches coordinate with your organization’s sales managers and sales workforce to implement a structured sales coaching culture that will inspire your representatives to achieve their training goals and meet business objectives.
Event
PLANNING
Corporate event coordinators are vital players across every industry. They are expert planners and communicators, and ultimately responsible for creating experiences that bring every team’s vision to life. The biggest difference is that when working for a major organization, planning a conference means handling all logistics and details from beginning to end. This included print materials, schedules, marketing and promotions, booking speakers and talent, briefing materials, giveaways, and much more.
At DPG, our main responsibility is focused on the talent or speaker who has been booked by the organization. This includes organizing their travel, hotel accommodations, and speaking materials for their presentations. There is an abundant amount of coordinating between our office and the client’s office to make sure all details and logistics are thoroughly completed and communicated properly.
DPG also plans social events, private parties, weddings, bachelor/bachelorette parties, cocktail parties and much more. We are powered by talent and count with a long list of international DJ's, Artis, and Bands that are exclusively reserved for you.
